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Not every dealership is going down the path of adding agronomic services to complement equipment or technology sales.

For some, it’s simply not an area worth dedicating substantial time, resources and personnel to develop — especially if there is already enough local competition.

But in regions where there is a dearth of data management services or untapped opportunities to carve out a profitable agronomic niche, dealerships are developing support options based on customer demand.

This is the approach Jed Bengston, vice president of sales and marketing with Torgerson’s, an 8-store dealership based in Montana, took when integrating delivery of data management services.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public