Data sharing continues to be a source of both opportunity and irritation within the ag industry. While some farmers have pursued the potential advantages of sharing field data, others are reluctant to grant access, control or ownership of that information to third parties.

But regardless of what is driving the decision-making process at the field level for farmers, companies are aligning to leverage and capitalize on the value of collected farm data.

Ag tech data company Conservis recently partnered with Rabo AgriFinance to develop tools that help farmers connect real-time field data with financial reports.

In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.