Items Tagged with 'Torgerson's'

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[Podcast] Connecting Your Core Business with Delivery of Data Management Service

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed Bengston, vice president of sales and marketing with Torgerson’s, to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jed Bengston, vice president of sales and marketing with Torgerson’s, to discuss how the dealership transitioned in to agronomic offerings and making profit more predictable for customers.
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Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.
When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
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Bridging the Precision Gap

Transitioning from Hardware Sales to Agronomic & Data Management Service

With more machinery coming equipped with technology from the factory, these three farm equipment dealers sought to evolve their precision business to include more sustainable revenue sources.
Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.
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2016 Outlook on Selling Precision: Opportunities Despite Commodity Concerns

Three precision farming specialists share their perspective on the coming year’s business prospects, amid declining farm machinery sales.

Many dealerships’ precision departments felt a sales pinch in 2015. Although most precision specialists aren’t expecting a big market uptick anytime soon, they’re making plans to be leaner and more effective in 2016 despite continuing market pressures.


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