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Putting together a profitable service plan is an ongoing objective for many precision farming dealers. Knowing what to include, how to price it and when to offer it are questions dealers need to answer to create recurring revenue with precision support plans.

Another key motivation should be developing plans that truly serve the needs of customers, and not just those of the dealership. This is the philosophy Colin Hlavinka, precision farming manager with Hlavinka Equipment Co. in El Campo, Texas, first took when assembling the dealership’s precision plans in 2011.

Viewing service plans as an insurance policy for customers to rely on when something goes wrong, Colin has been successful in generating direct revenue from a variety of support platforms.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Colin to detail the dealership’s origins and evolution of its precision service plans, to include geographic considerations, setting an attractive price and establishing a reputation for reliability.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public