Play the latest episode:

Subscribe to this podcast

Subscribe - Podcast
Brought to you by:

U.S. General George Patton’s famous quote, “A good plan implemented today is better than a perfect plan implemented tomorrow,” is sound advice for any farm equipment dealer. But even more important than implementing a plan — is simply having one.

Far too often, ownership and management get bogged down in the daily minutia of running a dealership, neglecting critical decisions about transition, priorities and legacy, says Arlin Sorensen, CEO and founder of HTS Ag, an independent precision farming company based in Harlan, Iowa.

But taking time to develop and execute a strategic business plan will put dealers on a pathway toward growth and avoid being stuck in neutral.

In today’s Precision Farming Dealer podcast, brought to you by FarmersEdge, Sorensen, a self-described “serial entrepreneur” shares his experienced approach to working on the business, and not just in it, making the most of your hours in a week and the value of taking the occasional idea mulligan.

Subscribe to Google Play
Subscriber to Stitcher
Subscribe to TuneIn





Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

More from this series

Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public