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When thinking about the elements that make up a successful precision farming business some that quickly come to mind are skill, knowledge, adaptability and even luck.

But any dealer will also tell you that adversity is a key ingredient. Mistakes will inevitably be made, and the ability to transform those missteps into opportunities is often what differentiates the progressive dealerships from the stationary.

Mistakes can be valuable learning tools to help evolve and improve management of a precision business, says Tim Norris, CEO of Ag Info Tech, an independent precision retailer in Mount Vernon, Ohio.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, Tim shares 10 mistakes he’s made and overcome in building his business, as well as how the experiences have strengthened managerial and performance strategies within the dealership.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public