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The last few years have seen some dramatic shifts in the ag technology landscape with companies adjusting objectives to accommodate farmers’ spending habits.

Increasing adoption of precision farming practices remains a priority within the industry and as suppliers pivot toward the future, there are lessons to be learned from the past.

Accounting for the historical significance of prior precision advancements, a new report from the RaboResearch Food & Ag research group analyzes the emergence, potential and pitfalls of latest wave of innovation — digital agriculture.

The report, Bungle in the Ag Tech Jungle — Cracking the Code on Precision Farming and Digital Agriculture, explores the opportunities and obstacles to increasing adoption of data-driven farming.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we share excepts from my conversation with report author Ken Zuckerberg, RaboResearch F&A Farm Input Senior Analyst, to discuss this fourth wave known as digital ag and how it may be a catalyst for true standardization and streamlining of precision businesses.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public