Brookfield, Wis. — Following the success of its first two, sold out events, Lessiter Media Inc., Brookfield, Wis., has announced the theme of the 3rd Precision Farming Dealer Summit — “Bridging the Precision Profitability Gap.”

To be held on Jan. 8-9 in Louisville, the 2018 Summit will once again focus entirely on precision agriculture, with an emphasis on connecting the dots between training, service and management of a successful and precision business.

Building on the company’s successful history of agricultural events, this 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming strategies.

The Summit will feature networking and idea sharing through general sessions, panel presentations and dealer-moderated roundtable discussions. Summit topics are scheduled to include, taking a people first approach to building a productive precision farming business, establishing an agronomic mindset with sales and service of precision hardware and secrets to tracking and billing service.

“As dealers continue to see new challenges and opportunities arise in precision farming, hearing first-hand successes, mistakes and lessons learned from fellow precision retailers is an invaluable knowledge source,” says Jack Zemlicka, managing editor of Precision Farming Dealer. “We will again provide dealers with an intimate environment where they can learn, share and network to solidify their business strategies for the future success of their precision farming business.”


Co-located with the 26th Annual National No-Tillage Conference, the 2018 Summit will be held Jan. 8-9 at the Galt House in Louisville. Among the Title Sponsors making the learning and networking opportunities possible for dealers are Charter Software Inc., DigiFarm VBN, e-Emphasys, Farmers Edge, HBS Systems, Laforge Systems, Montag Mfg., Reichhardt, Topcon and Yetter Farm Equipment.

For more information and to register for the Summit click here or visit