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The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be.

Certain questions need to be asked, including, “Who do we want to be?’ ‘What do we want to represent ourselves as?’ ‘Where is that going to take us?’ ‘What is the need of our marketplace?’ And then lastly, ‘Can we make money — is it profitable?’

As Kevin Depies, a member of the management team at Ritchie Implement, a 3-store dealership based in Wisconsin, and Pete Youngblut, owner of Youngblut Ag in Iowa say, a dealership can have the best marketing strategy in the world, but if it’s not making money, it just doesn’t make sense.

In today’s Precision Farming Dealer podcast brought to you by FarmersEdge, we welcome Kevin and Pete to share their philosophies for developing a productive and profitable branding strategy for a precision business.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public