Brookfield, Wis. — Following the success of its first three, sold out events, Lessiter Media Inc., Brookfield, Wis., has announced the theme of the 4th Precision Farming Dealer Summit — “Building Business Value with Recurring Revenue.”  

To be held on Jan. 7-8 in Indianapolis, the 2019 dealer-only Summit will once again focus entirely on strategies for strengthening precision farming businesses, with an emphasis on understanding and implementing profitable practices for billing precision support, employee development and meeting customer needs with customized services.

Building on the company’s successful history of agricultural events, this 2-day, dealer-only experience will deliver insight into how successful OEM and independent North American retailers are implementing actionable, revenue-generating precision farming strategies.

The Summit will feature networking and idea sharing through general sessions, panel presentations and dealer-moderated roundtable discussions which will include the topics of pricing and packaging agronomic services, assessing the value and market for used precision equipment and measuring the ROI of your precision marketing.

“As dealers continue to see new challenges and opportunities arise in precision farming, hearing first-hand successes, mistakes and lessons learned from fellow precision retailers is an invaluable knowledge source,” says Jack Zemlicka, managing editor of Precision Farming Dealer. “We will again provide dealers with an intimate environment where they can learn, share and network to solidify their business strategies for the future success of their precision farming business.”

Co-located with the 27th Annual National No-Tillage Conference, the 2019 Summit will be held Jan. 7-8 at the Downtown Marriott in Indianapolis. Among the Title Sponsors making the learning and networking opportunities possible for dealers are Charter Software Inc.DigiFarm VBN, Laforge SystemsMontag Mfg.Reichhardt, Topcon, Praxidyn, AeroVironment, AgDNAYetter Farm Equipment, Precision Planting and Ag Leader.

For more information and to register for the Summit click here or visit

About Lessiter Media Inc.

Lessiter Media was founded as a niche agricultural publisher in 1981. Lessiter Media’s equipment dealer properties include Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer and Precision Farming Dealer