The opportunity to demo a piece of technology with a new customer can open the door to a long-term business relationship. Eric Hagenow, precision farming specialist with Eis Implement in Two Rivers, Wis., discusses how the dealership has been able to forge lasting sales and service opportunities through well-executed on-farm technology demonstrations.
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Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.
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