Day in the Cab: Eis Implement

Jack Zemlicka, Managing Editor

The market share realities and logistical hurdles a single-store mainline farm equipment dealership must clear to compete in an era of consolidation are real.

But for more than 70 years, Eis Implement, a John Deere dealership in Two Rivers, Wis., has thrived on its product diversity, customer service and progressive business philosophy.

These attributes extend to the dealership’s 2-person precision farming team, led by Eric Hagenow, who joined Eis in 2014 after working as precision salesperson and a service technician at two other dealerships. The well-rounded professional experience has served him well, as Eric if often called on to troubleshoot both mechanical and technological problems for customers.

Having met Eric at the 2019 Precision Farming Dealer Summit, I was looking forward to the opportunity to ride along with him for our 11th installment of the Day in the Cab series. Throughout our nearly 11-hour day, we spent time cultivating new customer relationships, as well as strengthening existing ones with a series of on-farm visits and nearly two dozen phone conversations.

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