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What will the precision dealer of the future look like? How different will their role be within a dealership?

As new technologies mold the business model of many ag equipment dealerships, the responsibilities of precision staff are evolving as well, with more emphasis placed on service-centric revenue and data-driven decisions for customers.

Dealerships will likely need to redefine the “why” and “how” of their precision teams, influenced by rapid advancements in ag tech and taking cues from industries outside agriculture to adapt and grow their businesses.

Jim Henderson, executive partner with The Exemplary Group, a business consulting firm working with ag dealerships, is no stranger to the start-up experience having developed software and hardware companies based on the philosophy that employees are “systems integrators” trained on multiple skillsets and abilities to serve customers.

In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Jim at a recent precision dealer peer group meeting where he shared some insight into how dealers can embrace a shifting precision business model.

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Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public