Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

• Are You Missing the Point When Marketing Precision?
• Promises of Premiums Won’t Sell Farmers on Sustainable Solutions
• What ‘Fully Autonomous’ Actually Means
• ‘There Are No Unicorns’ for Automating Some Specialty Crop Production
• You… Planted All Night Long

Best of the Web This Week is brought to you by Salford Group.

As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, Salford Group has got you covered. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

Are You Missing the Point When Marketing Precision?

Comparing your new precision product or service to current practices may be a little "Looney Tunes." Rather than focus on product features, emphasize how the technology solves the customer’s problem, writes Dan Schultz in a recent AgTech Marketing Insights post. His post includes 3 steps to a better focus on customer problems and 4 key considerations when marketing your solution.

Promises of Premiums Won’t Sell Farmers on Sustainable Solutions

Consumers paying a premium for sustainably produced food and other commodities won’t scale adoption of sustainable farming technologies and practices, argues agtech advisor Komal Patel. Instead, “We must acknowledge the elephant in the room: supply chains are going to have to adopt sustainable practices and demonstrate transparency or risk losing market access,” Patel writes in this LinkedIn article.

What ‘Fully Autonomous’ Actually Means

The Society of Automotive Engineers (SAE) uses 5 levels of automation, ranging from no automation to no human needed for operation. The ag industry could use its own scale tailored to agricultural requirements, writes Aaron Hunt in this blog post, because using “autonomous” or “fully autonomous” to describe the ag machinery that exists today is not only confusing, but it’s also wrong in most cases if the SAE scale is applied.

‘There Are No Unicorns’ for Automating Some Specialty Crop Production

The New York Times recently published an article about how the decline of illegal immigration is changing the demographic and availability of farm labor in California. We’ve all heard how autonomy can help address labor shortages, but what’s interesting are comments about the capital needed to automate certain specialty crops like asparagus. “You can’t seduce a V.C. with the opportunity to solve a $2-per-carton problem for 50 million cartons,” says Neill Callis, who manages the asparagus packing shed at the Turlock Fruit Company, which grows some 300 acres of asparagus in the San Joaquin Valley east of Salinas.

You… Planted All Night Long

Once again, the Peterson brothers channeled the Young brothers (Angus & Malcolm, that is) to cut this music video to mark their race to finish planting in this unusual 2022 spring. The brothers drew inspiration from a 15-hour planting stretch in Kansas last week and released their newest creation Saturday night. We need someone to take up precision farming tech’s view with “You … Answered Calls All Night Long.” Any takers out there? Spud? Pete? Tim? Mike?

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Best of the Web This Week is brought to you by Salford Group.

At Salford Group, we have range - in our product lineup and when it comes time to apply. As global leaders with the widest range of spinner spreaders and air boom applicators in the industry, we’ve got you covered. Salford’s BBI and Valmar applicators are proven over millions of acres and range from simple, durable fleet spreaders to precision, variable rate machines engineered for high acreage, custom application. Backed by over 400 application-specific dealers, eight North American parts distribution centers and revered in-field application support, we’re the partners you need to make your business as productive as possible.

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