John Hawkins

John Hawkins, Director of Sales & Marketing, Martin Tractor

After investing in a robust technician recruitment team, John Deere dealer Martin Tractor learned that it was all for naught if it didn’t retain those new hires. In this can’t miss 2024 Dealership Minds Summit session, John Hawkins, director of sales & marketing, details how the 12-store group compounded its recruitment via “career-path” retention.

It started 4 years ago when Hawkins posed a critical question to the leadership team. “Do we want to build our organization from within or do we want to go out and hire free agents?’” he recalls. The answer was clear; Martin Tractor was going to build its team via a “farm system.”

One example Hawkins details is how the company scripts career paths from the technology group into sales or into service management roles.

You’ll Learn:

  1. Why recruitment alone isn’t enough for filling the looming employment gaps.
  2. How to create career paths in every department, and how they are critical to support employee retention.
  3. Why a focus on the employee's first 3 years is so critical to success.

To register for this dealer-only event visit

Click here to download the 2024 Dealership Minds Summit program.

The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Join the top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for two days of unrivaled learning and networking. Limited seats available.

Title Sponsors for the 2024 event are AgDirectMachinery Scope, IronSolutions by Fusable, AXONDealer Information Systems Corporation (DIS)TractorHouseVitalEdge Technologies, Basic Software SystemsAssociated Equipment Distributors (AED)AgGuardGeringhoff, PTx Trimble Agri Spray Drones, and LST Group.