Farming is unpredictable, but FMC Corp. is using technology to help growers find more certainty. FMC, an agricultural services company, has launched a mobile app to help growers of a variety of crops across the globe decide the best time to apply insecticides, fungicides, and other treatments and achieve the best results.
The company began working on its Arc farm intelligence IT project around 2020, and by 2024, it rolled out the mobile app to 6,000 active users, covering more than 30 million acres. The app in 2024 covered 45 pests, including a variety of moths, boll weevils, and fall armyworms, for 28 crops across 25 countries. FMC plans to expand its use to 32 million acres, with 56 pests and 35 crops in 2025.
The app uses several data sources, including in-field IoT sensors, insect traps, historical weather data, and Growing Degree Day (GDD) forecasting, to create predictive insights on pest pressure on individual fields. FMC has created a GDD+ tool to forecast peak pest times based on unique, user-set biographical data, the company says.
Pest control is a major challenge for many farmers, and FMC’s goal is to give them more information about the best way to apply mitigation measures, says Sara Sterling, the company’s director of precision agriculture.
The goal of the project is to support sustainable pest management and business scalability by optimizing the use of resources, reducing costs, and improving decision-making. The crop insights help farmers identify growth opportunities and plan expansions, FMC says.
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