For the past 20-plus years, Erin Hightower has delivered precision solutions to growers across the country, both in her current role as viticulture/precision ag specialist at Welch’s and former role as agronomist for RDO Equipment (Precision Farming Dealer Most Valuable Dealership Alum & Farm Equipment Dealership of the Year Alum). In this classroom session, Hightower explores how precision dealers can benefit from working with high-value crop growers. She compares the differences — and similarities — between traditional row crops and high-value crops, and dives into the massive opportunities for precision technology adoption in high-value crop operations.

You’ll Learn: An inside look at the precision needs of high-value crop growers & the ideal future of precision ag for your customers who are growing more than just corn & soybeans.

Join top precision farming equipment dealerships from around North America for 2-days of unrivaled learning and networking during the 2026 Precision Farming Dealer Summit on Jan 5-6, 2026 in St. Louis, Mo. You will discover actionable, best-practice ideas to run a more profitable precision farming business. The 2026 Precision Farming Dealer Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions.

View the full speaker agenda and topics here.

For more information about the 2026 Precision Farming Dealer Summit, to register for the event and to book your hotel room visit precisionsummit.com

The Summit extends its thanks to our 2026 sponsors: HORSCH, Ag Express, DigiFarm VBN, Reichhardt, Fastline Marketing Group, The Andersons, Vi by visorPRO, Martin-Till, Brilliant Harvest, Yetter Farm Equipment and Exclusive Shortline Equipment Dealer Sponsor DL Shortline.