Precision Farming Dealer’s Day in the Cab series provides a first-hand account of a day in the life of a precision farming specialist, from when the alarm clock rings to the last customer service call of the day. For the first time ever, we’re capturing the theme of this popular series on stage with a panel discussion featuring precision specialists from different markets and brands: Jason Pennycook (Johnson Tractor, Case IH — Farm Equipment Dealership of the Year Alum), Jordan Batman (BTI, John Deere) and Curtis Martin (Agriteer, AGCO). Precision Farming Dealer technology editor Noah Newman moderates this highly interactive session as the panelists share an intimate look at how they navigate and adapt their daily objectives to be productive and profitable for their dealership.

You’ll Learn: How 3 experienced precision specialists approach the daily challenges of the profession, including real world examples of how to achieve precision sales & service success in the field.

Join top precision farming equipment dealerships from around North America for 2-days of unrivaled learning and networking during the 2026 Precision Farming Dealer Summit on Jan 5-6, 2026 in St. Louis, Mo. You will discover actionable, best-practice ideas to run a more profitable precision farming business. The 2026 Precision Farming Dealer Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions.

View the full speaker agenda and topics here.

For more information about the 2026 Precision Farming Dealer Summit, to register for the event and to book your hotel room visit precisionsummit.com

The Summit extends its thanks to our 2026 sponsors: HORSCH, Ag Express, DigiFarm VBN, Reichhardt, Fastline Marketing Group, The Andersons, Vi by visorPRO, Martin-Till, Brilliant Harvest, Yetter Farm Equipment and Exclusive Shortline Equipment Dealer Sponsor DL Shortline.