Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Heritage Tractor Customer Talks Autonomy on the Today Show

John Deere dealership Heritage Tractor’s customer West Bureau Farms was featured on the Today Show recently discussing AI and autonomous farm equipment.

Midwest City Home to Precision Ag Boom

Here’s an interesting read from St. Louis Magazine about the plethora of ag tech startups breaking through in the city. Among them is TerraBlaster, led by CEO Jorge Heraud. The company is developing a device that provides real-time data about soil composition. “Farmers are super interested in being more efficient and more conscious about profit,” he says. “Part of our value proposition is that we can help the profitability of a farmer. It’s an investment not an expenditure.”

How to Make a Tractor ‘Autonomous-Ready’

In this episode of the FarmCast, the 21st Century Equipment crew breaks down what it takes to upgrade a John Deere tractor so it’s fully ready for autonomy.

Dealer Sues Monarch Tractor for ‘Breach of Contract’

This episode of On the Record takes a look at a recent lawsuit between Case IH dealer Burks Tractor and Monarch Tractor. The dealership claims the 10 tractors it purchased via interest-bearing financing for nearly $800,000 are defective and did not live up to the driver-optional, or autonomous, claims of the company, according to a report from TechCrunch.

Precision Ag Photos of the Year

Matt Yanick, who owns a precision farming sales, consulting and service company, engaged his followers on X with a farm photo contest. These are some impressive shots. Check them out below!

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