Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:


Deere Dealer Breaks Down New Rate Controller

The 21st Century Equipment precision team provides a first-look at the new Rate Controller 3 (RC3) on this latest episode of the FarmCast.


‘Losing’ Time in the Service Department is the Same as Sales Losing a Unit

In this YouTube Short, Bob Clements International’s Sara Hey reminds service managers that their department’s inventory is time, and the service department losing — or not billing — time is the equivalent of the sales department losing a piece of equipment from the lot.


Taking the Guesswork Out of Farming with Precision Technology

In this Forbes guest blog, Gabriel Miodownik, CEO and President of Netafim, dives into how precision technology and data-driven practices are changing the way farmers grow crops. “Traditional farming was once dominated by educated guesswork, with farmers pulling from past experiences to try and predict the best actions for their crops,” Miodownik says. “Technology and data-driven agriculture are now crucial stabilizers amid growing uncertainties, giving farmers greater control and turning what was once a battle against unpredictable forces into a more monitored and manageable operation.”

Farmer Using Precision Technology

Expert Inspection Tips to Keep Equipment Field-Ready

Keith Muench from John Deere dealer Riesterer & Schnell sits down with two experienced technicians for a conversation about the importance of winter inspections when it comes to maximizing performance during busy season.


Final Four Selected for Ag Innovation Challenge

The stage is set for the Final Four of the 2026 Ag Innovation Challenge! CryoBio, FarmSmarter.ai, KiposTech and Vivid Machines will battle it out for the top prize in front of a live audience at the 2026 American Farm Bureau Convention Jan. 12 in Anaheim, Calif. The winner will receive a prize totaling $100,000 and the runner-up will get $25,000.

CryoBio

Source: AFBF


Is there something you want to share in "This Week"? Send us an email.

More from this series