Fieldwork Robotics is pleased to announce the appointment of agri-tech industry leader Seth Crawford as Chair.
David Fulton, Fieldwork Robotics CEO commented: “Seth’s appointment marks an exciting chapter for Fieldwork Robotics. With decades of leadership at the forefront of agricultural technology, his insight will help us develop harvesting solutions which make a real difference to berry growers globally.”
A recognised leader in the agriculture, construction, forestry and agri-tech sectors, Crawford has built a reputation for driving innovation, operational excellence and transformative growth across global businesses. He has held senior leadership roles at AGCO Corporation and Deere & Company, overseeing multi-billion-dollar divisions and pioneering initiatives in precision agriculture, AI, analytics and digital transformation. During his tenure at Deere & Company, Crawford led marketing across Europe, the CIS, North Africa, India and the Near and Middle East. Crawford’s depth of experience, strategic vision and influence across the industry position him to guide Fieldwork Robotics as it strengthens its global market presence and further develops innovative berry harvesting technology for growers.
Jonathan Pollock, Co-Founder and CEO of Elbow Beach, investor in Fieldwork Robotics, commented: “ Seth brings exactly the kind of leadership cleantech needs right now – deep operational experience, a strong technical vision, and a commitment to building solutions that drive both economic and environmental returns. As Fieldwork focuses on international expansion across Europe, Australia and the United States, Seth’s experience will be invaluable”.
A note from Precision Farm Equipment
Crawford is no stranger to sharing his insights with the ag-tech community. He spoke at the 2023 Precision Farming Dealer Summit, discussing AGCO’s “retrofit-first” approach to autonomous equipment and the future of mixed-fleet precision agriculture. He has also appeared on the Precision Farming Dealer podcast, where he outlined strategies for scaling technology adoption in global markets. These experiences offer a glimpse of the vision and expertise he brings to Fieldwork Robotics as it expands its autonomous berry-harvesting solutions worldwide.
