Calgary, Alta.— Brilliant Harvest, the leading AI customer experience platform built for agricultural and heavy equipment dealerships, today announced a partnership with Ziegler Ag Equipment, the largest AGCO dealer in North America. Ziegler Ag has deployed Brilliant Harvest in its support department with an initial focus on improving first-contact resolution, reducing the time the support team spends searching for answers, and getting customers the right information faster.
For Ziegler, the decision came down to execution. “We selected Brilliant Harvest because of their proven track record, uncompromising commitment to quality, and capability to execute at scale,” said William M. Hoeft, President of Ziegler Companies. “This partnership ensures we remain at the forefront of our market.”
Brilliant Harvest activates dormant knowledge buried 10 clicks deep in business systems, transforming it into actionable, agentic guidance across the dealership by putting it into the dealer's communication workflow. Technicians receive precise step-by-step diagnostic paths rather than static documents; parts advisors can confirm inventory and compatibility; and sales teams are empowered to provide machine-specific guidance on the spot. The platform doesn't just display data; it puts that knowledge to work, resolving customer issues in the first interaction.
Remi Schmaltz, CEO and Founder of Brilliant Harvest, sees first-contact resolution as a defining metric for aftermarket performance. “When a service advisor can answer a customer’s question in the first call, it builds trust, keeps equipment running, and frees the team to take on more,” Schmaltz said. “Brilliant Harvest makes that possible by putting the right knowledge in front of the right person at the right time.”
A recent dealership survey found that Brilliant Harvest positively impacted 61% of customer interactions, leading to improved first-call resolution, fewer callbacks, less customer downtime, and faster field response times.
With Ziegler on board, Brilliant Harvest now powers two of the largest AGCO dealers in North America, and more are launching soon. In a dealership, the answers to most service and parts questions already exist somewhere, buried in manuals, locked in a DMS, or living in the memory of a senior technician who has seen that fault code a dozen times. This frequently leads to time wasted searching, escalating to other team members, and playing phone tag with customers. Brilliant Harvest pulls that knowledge into a single AI intelligence layer and makes it usable on any device across every role in the organization.
Dealers are using Brilliant Harvest to bring AI capabilities directly to their customers through a dealer-branded iOS and Android app, giving equipment owners access to AI-powered manuals, parts, and direct communication with their dealership. For dealers competing on service as much as iron, that continuity matters.
The Ziegler Ag partnership reflects Brilliant Harvest’s continued momentum in the AGCO dealer channel and the broader equipment dealer market. The company announced a $4 million USD seed round in February 2026 and has seen significant growth across the CNH, AGCO, and Kubota dealer network, with more than 3,400 users from 300 dealership locations, and is rapidly growing.
![[Technology Corner] Thinking Outside the Box to Implement Precision Tech in Challenging Fields](https://www.precisionfarmingdealer.com/ext/resources/2026/06/04/Thinking-Outside-the-Box-to-Implement-Precision-Tech-in-Challenging-Fields.webp?height=290&t=1780670187&width=400)
