Ryan Elerding, general manager of Brokaw Supply Co., discusses some of the considerations the dealership took into account when expanding it's precision reach by opening a new store location in Redwood Falls, Minn., to complement the company's original store in Fort Dodge, Iowa.
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In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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