Industry News

Deere Exec to Speak on a New Era for Ag

The chief economist for Deere & Co. will review historical developments in agriculture and give his insight into what could lie ahead for the industry during Purdue University’s James C. Snyder Memorial Lecture April 11.
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In the Field

Ironing Out a Long-Term Plan for Precision Farming Profits

Relying on hardware sales alone could endanger sustainability of technology sales for farm equipment dealers. By all accounts, it’s been a prolonged period of profitability for precision farming dealers, built primarily on sales of hardware products. With disposable income, farm customers flocked to dealerships to add technology to their machinery.
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Precision Farming Dealer

  • Getting Creative with Precision Technology in the Desert
  • OEM Leaders Share Roadmap for Precision Growth
  • Ag Autonomy’s ‘State of the State’


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