Articles by Jack Zemlicka

Jed Bengston

Choosing a Profitable Path for Delivery of Data Management Service

With multiple entry points into this growing segment of precision farming business, 3 dealers share their strategies for creating a sustainable source of revenue.
Choosing a practical entry point into delivery of data management service is a mystery for many farm equipment dealers. Figuring out a method for making it a profitable part of their business is even more of an enigma.
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Technology Corner

Company Inches U.S. Ag Toward Autonomy

Recent years have seen momentum build for autonomous vehicles in agriculture as a potentially more efficient and durable alternative to today’s machinery. But to bring autonomy to North American agriculture, it’s going to have to be phased in, says Kraig Schulz, president and CEO of Autonomous Tractor Cooperation.
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[Webinar] Bridging the Precision Gap: Integrating Agronomic Service for Profit

During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]
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Technology Corner

Deere's Agronomic Evolution Moves Forward with Partnership with Agrian

Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.
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From the Virtual Terminal

To Climb the Precision Ladder You Need to Have One

In the last edition of our e-newsletter, I related the revolving-door professional path of a friend to the fluctuating job market for precision farming specialists. After talking with a diverse group of independent and farm equipment dealers last week about their recruiting and retention practices, it seemed like a topic worth revisiting.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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