Articles by Jack Zemlicka

Benchmark Study 2016
2016 Benchmark Study

Mixing Tradition & Transition to Maintain Precision Margins

Recurring, non-hardware revenue remains a priority, but dealers continue to have a conservative outlook for the upcoming year.
Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.
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Feeding Customers' 'Technology Addiction'

In today’s world, there are few frustrations that test the patience of people more than malfunctioning technology. We’ve grown so accustomed to the instant gratification provided by the handheld devices that have become essentially electronic appendages.
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Technology Corner

FAA Finalizes Flight Plan for Small Drones

With the agricultural industry in somewhat of a holding pattern for broad use of unmanned aerial vehicles, the Federal Aviation Administration this week finalized its much-anticipated rule for commercial use of small unmanned drones. The new regulations are set to take effect in late August and provide more detailed, and in some cases, less restrictive requirements for flying UAVs.
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[Podcast] The Benefits of Bundling When Selling Service Plans

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Adam Gittins, general manager of HTS Ag in Harlan, Iowa, to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Adam Gittins, general manager of HTS Ag in Harlan, Iowa, to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way.
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Technology Corner

Kubota Dealers Plan Precision Hiring Increase

At the pinnacle of the precision farming boom, technology specialists were in high demand, while supply was relatively low. But as the farm machinery market has slowed, so too have precision hiring plans for most OEM dealers according to Ag Equipment Intelligence’s 2016 Dealer Business Outlook & Trends report.
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[Podcast] Starting Small with Your Big Data Services

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Steve Cubbage, president of Record Harvest, to offer his take on the state of data management services in agriculture and what dealers should keep in mind when developing this part of their precision business.
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2223
From the Virtual Terminal

Are You Building Your Precision Farming Brand?

During a recent trip to Nebraska, I had the opportunity to visit with a precision specialist at one of 3 dealerships all located a stone’s throw from each other. He acknowledged that with primary competitors in such close proximity, it’s critical to have an organized and targeted marketing plan.
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[Podcast] Defining Your Role and Scope for Precision Profitability

In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Dr. Tom Krill, founder of Precision Strategy LLC, to share his philosophy and experience-based analysis on four key considerations for structuring a successful precision department.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Dr. Tom Krill, founder of Precision Strategy LLC, to share his philosophy and experience-based analysis on four key considerations for structuring a successful precision department.
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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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