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As farm equipment dealers continue to evolve the focus of their precision farming business, one ongoing strategy is to develop more service-based revenue streams.

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But one of the decisions that dealers need to make is how to provide services that are both affordable and attractive to farm customers, while at the same time profitable for the dealership.

More than half of the dealers who responded to the 2016 Precision Farming Dealer benchmark study offer a precision farming service package to customers, with about two-thirds charging an hourly rate for precision service.

But building a recurring revenue stream with precision service requires more than just an arbitrary price tag and a standard sales pitch, says Adam Gittins, general manager of HTG Ag based in Harlan, Iowa. Adam and the precision ag dealership launched their first service plan in 2007 and have continued to modify packages to increase profitability and meet customer needs.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Adam to share his experience developing, implementing and selling precision service packages along with some valuable lessons learned along the way.

You can also follow along with Gittins' PowerPoint presentation. [To view the PowerPoint presentation, you must be logged in with a free user account.]

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public