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Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM operations alike, to share ideas and strategies.

Finding the right non-competitive dynamic and geographic diversity is key to capturing the benefits of an external precision peer group. In 2018, a group of about a dozen precision farming managers formed a virtual network to trade advice and avoid costly in-field problems with proactive troubleshooting.

The benefits have included everything from quantifiable sidestepping of customer service landmines that led to increased uptime for farmers to the intangible therapeutic relief of idea sharing.

In today’s Precision Farming Dealer podcast 3 members of the peer group share their top takeaways from being a part of the group and how it’s directly benefited their precision business.

Included in the conversation were Phil Moskal, Integrated Solutions manager for Mid-State Equipment, a 6-store John Deere dealership in Wisconsin; Arthur Etheridge, Integrated Solutions manager for Shoppa’s Farm Supply, an 8-store John Deere dealership in Texas; and Karl Huebner, Integrated Solutions manager for Hudson Inc., now a 30-store Deere dealership based in Kentucky.

And tune into the monthly podcast segment, brought to you by Trimble Agriculture featuring precision perspective on a range of trending ag tech topics.

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Listen to past podcasts

Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public