Day in the Cab: Swiderski Equipment

Jack Zemlicka, Technology Editor

Many dealerships have seen at least a slowdown in precision business during the last few years, in some cases allowing for companies to regroup and reset. That hasn’t been the case for Swiderski Equipment, and more specifically, precision farming manager John Cooper.

Precision revenue has tripled to close to $1.5 million annually during the last 5 years at the 5 store New Holland & AGCO dealership based in Mosinee, Wis., challenging Cooper and his 3 person precision team to keep pace with seasonal demands.

This installment of our Day in the Cab series brought some seasonal challenges — both mechanical and technological — that Cooper negotiated with confidence. Whether pinpointing a problematic harness, taking time to talk through a monitor setup on the phone or improvise a secure way to install a planter monitoring system, Cooper maintained stamina and poise throughout our 12 hour day in the cab.

Read from my journal of the day in this article from the Summer 2017 edition of Precision Farming Dealer and click on each video below to see the footage I captured along the way: 

Precision Problem Solving Through Mechanical Judgment & Technical Savvy

Drawing on diverse experience in the farm equipment industry, John Cooper, precision farming manager with Swiderski Equipment, provides customers with a versatile, innovative service experience.

Read Story


Supporting Customers with Flexible Service Options

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On the Job Training of New Employees During Peak Seasons

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Separation Leads to Precision Business Growth & Stability

Watch Video



Tracking Field Time to Increase Accuracy of Billable Hours

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Using a Mechanical Mindset to Deliver a Complete Precision Solution

Watch Video

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