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ARTICLES

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2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
By Jack Zemlicka posted on July 6, 2020 | Posted in Precision Sales, Service & Support, Data Management
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
By Jack Zemlicka posted on July 2, 2019 | Posted in Precision Agriculture 101, Precision Sales, Service & Support, Data Management
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Top Articles

Current Issue

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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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Videos

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Spring Madness: Precision Specialist Prepares Customers for Planting Season

Go behind the scenes with Chad Baker, co-owner of Baker Precision Planter Works in Orangeville, Ill., as he hits the road for on-farm visits and pre-season maintenance checkups. Baker helps a first-generation no-tiller prepare for planting season, and later runs into a couple big challenges with a customer’s new, high-speed, 24-row planter.

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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