Two of Jenner Precision’s salesmen topped $1 million in sales in 2021, a culmination of strong and steady sales growth over the past 2 years. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., shares how they did it and how the company hires for precision agriculture sales roles.

The Great Game of Business is a structured open-book business strategy that gets employees at every level involved in the success of the company and requires complete transparency. Bryan Fehr, manager of Jenner Precision in Fairbury, Ill., and Nate Kelson, precision ag advisor at Jenner Precision, explain how the company puts this management style into practice and how it’s resulted in more engaged employees and better business.