Items Tagged with 'jason pennycook'

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[Podcast] Realizing the Potential of Recurring Service Revenue

In this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by Farmers Edge, Jason Pennycook, precision specialist with Johnson Tractor, shares his experience-based insight for developing a profitable precision service plan to include pricing, training and renewals.
In this episode of the Precision Farming Dealer podcast, brought to you by Farmers Edge, Jason Pennycook, precision specialist with Johnson Tractor, shares his experience-based insight for developing a profitable precision service plan to include pricing, training and renewals.
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Jason Pennycook

Internal Management Challenges Still to Solve for Sustainable Precision Farming Service Plans

Jason Pennycook, precision specialist at Johnson Tractor (4 stores in Wisconsin and Illinois), says Johnson is still working on the internal management issues, including how service plans are billed, who is responsible and how to get all locations on the same page, as many farmers will use one or more stores. “We’re working on ways to make sure every service manager at every store knows when a farmer is on a service plan so he doesn’t get billed incorrectly.”
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Jason Pennycook

Johnson Tractor’s Advice on Precision Service Plans

Jason Pennycook, precision specialist, Johnson Tractor, Janesville, Wis., has had 3 years of precision service plan experience. Johnson Tractor offers a basic (phone support and training class) and a premium (also including onsite visit). Other individual packages include precision training on-farm, spring planter checkups and yield monitor checkups.
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PFD Summit

Billable Service

Both Adam Gittins and Jason Pennycook say it’s impossible to do too much promotion of the program and the various services that are offered. Mailers and postcards, one-on-one conversations, presentations and placing it on to each and every quote generated are advised.
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Day in the Cab

Delivering Affordable Service Plans to Customers

Precision service plans are increasingly valuable sales tools to generate recurring revenue. In this video, Jason Pennycook explains some of Johnson Tractor’s data management service inclusions, the flexibility they offer customers to identify their level of need and sales growth potential for the dealership.
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Day in the Cab

Making Sure Customers Are Collecting Good Data

As dealers become more involved with transfer, storage and even analysis of precision farming data, making sure it’s properly collected is the first step. In this video, Jason Pennycook discusses some of the common problems he encounters with data during harvest and how he works with customers to solve them.
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Day in the Cab

Advising Customers on the Value of Insuring Technology

Although more precision hardware is coming factory-installed in machinery, making sure technology is insured is critical to avoiding disaster. In this video, Jason Pennycook shares his approach to keeping customers informed and educated on the value of adding precision components to their insurance policies.
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Day in the Cab

Being the Go-To Person for RTK Tower Maintenance

Known as the daredevil of the precision team, Johnson Tractor’s Jason Pennycook is often nominated to troubleshoot RTK tower problems. In this video, he explains his process for diagnosing and fixing RTK issues, how these services are billed out and RTK adoption by the dealership’s customers.
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