SVP of Aftermarket at Hutson Inc. details how the 31-store John Deere dealer shifted precision training strategies for newly acquired stores in the middle of busy season
I’ve spent the last 20 years working in the ag equipment business with John Deere — the first 10 in the corporate world and the last 10 in the dealership world.
The system enables customers to use applications, including AutoTrac, documentation and section control, in a portable display that has the latest internal components, design and user interface.
The new software release features new capabilities including Variety Locator, which automatically detects the crop variety being harvested and Harvest ID, Cotton Maps which make it easy to identify module locations and track cotton quality back to where it was grown.
Earlier this month, John Deere announced its collaboration with California-based Agrian to deliver the company’s Prescription Creator platform. Starting this spring, the software will allow farmers to import, track and manage seeding and fertilizer prescriptions through Deere’s online Operations Center portal.
The new software allows growers to reduce reliance on desktop software and eventually adopt one system for farm data management. It will also more seamlessly connect in-cab monitoring to displays.
The collaboration will allow users the ability to seamlessly transfer data and field prescriptions between their FARMserver account and John Deere equipment.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center reassures growers that they have the right to their own data.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
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