In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.

Lessiter Media founder Frank Lessiter was honored by the Conservation Technology Information Center (CTIC) at its 2023 annual meeting as the “Johnny Appleseed of Conservation Tillage” for providing a vehicle for growers to learn from one another about no-till farming.

In this episode of the Precision Farming Dealer podcast, “How We Did It: Conversations with Ag Equipment's Entrepreneurs” (sponsored by Osmundson Manufacturing), Executive Editor Dave Kanicki sat down with Frank, Pam and Mike Lessiter of Lessiter Media.

Frank Lessiter, founder of Lessiter Media, the publisher of Precision Farming Dealer, has just completed From Maverick to Mainstream: A History of No-Till Farming. It serves as a lasting reminder of how innovations, and their determined personal champions like those profiled in the book, can make a difference — through grit, learning and sharing, and the encouragement and support of others.

On April 26, Lessiter Media Inc. (which publishes Precision Farming Dealer) attended the University of Wisconsin-Madison's Life Sciences Communication Department (part of the College of Agricultural & Life Sciences) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship.