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Roundtable Q&A

The precision farming industry continues to evolve. Where it will go from here was the subject during interviews with four dealers for our Roundtable Q&A. They discuss how consolidation and acquisitions are going to impact the precision farming business, the role they will play in advancement of autonomous vehicles and they reflect on lessons learned that have bettered their precision business.
Q: What impact will consolidation and acquisitions within the precision farming industry have on dealers in the coming years?
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In the Field: Ironing Out a Long-Term Plan for Precision Farming Profits

Relying on hardware sales alone could endanger sustainability of technology sales for farm equipment dealers. By all accounts, it’s been a prolonged period of profitability for precision farming dealers, built primarily on sales of hardware products. With disposable income, farm customers flocked to dealerships to add technology to their machinery.
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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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