Pete Kopriva, precision farming specialist at Iowa Case IH dealer J.J. Nichting, shares ideas for improving the training and support experience for customers who operate precision agriculture equipment.

To help bridge knowledge gaps about precision farming products, the precision farming specialists at Iowa Case IH dealer J.J. Nichting created a day-long training course for technicians. Pete Kopriva, precision farming specialist, discusses how the training day benefits the dealership and its customers.

Luke Zerby, marketing manager for New Holland's Precision Land Management (PLM) Connect discusses new enhancements to the platform that benefit and help dealers streamline their service and billing.

While we officially welcomed the new year this week, dealers began preparing for 2018 long before flipping the calendar to January. This includes forecasting the most promising precision technologies to increase revenue in the coming year. Precision Farming Dealer recently asked dealers to identify their best precision bets, and the results ranged from expanding service offerings to new product lines.