While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
Mitchell Hora thrives on the collaborative aspects of agriculture. As a farmer, agronomist and owner of Continuum Ag, a precision farming-focused consulting business in Washintgon, Iowa, this time of year, Hora is accustomed to close contact customer interaction, setting up field trials and scouting at clinics across the country.
Learning from early experience selling and supporting the recurring revenue program, Devin Dubois, vice president of Integrated Solutions with Western Sales, recently helped expand the dealership’s precision platform to include independent precision software support for 6 other dealer groups in the region.
Interest among farm equipment dealers in adding agronomic services to supplement precision support continues to grow. But finding the most direct, or effective entry point remains a mystery for many machinery retailers.
Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations.
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DigiFarm VBN is a proven leader in providing RTK Correction Services across the Midwest and beyond, via cellular based RTK network. We have been in business since 2011 working with farmers, Ag retailers, and precision Ag dealers
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