Sentera showcased its drone scouting technology package with John Deere at the 2026 Farm Progress Show for the first time since it was acquired by Deere in May 2025.
Brad Littlefield, precision product marketing, New Holland, checks in from the 2026 Farm Progress Show with a look at a 1993 tractor that’s been retrofitted with New Holland’s Intelliview IV Plus RS1 Guidance Kit.
Jackson Baca, Product Marketing Manager with John Deere, introduces their new AI assistance, JD. Integrated into the John Deere Operations Center, JD will assist farmers with their equipment in the field, removing issues with analysis and track data across their operation.
At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center, reassures growers that they have the right to their own data. John Deere's policy is one where the farmers can dictate how much of the farm data they are comfortable sharing.
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