Question: What off-season precision farming services/programs does your dealership offer, and how are these supplementing revenue from hardware sales?


“We are providing yield map reports for customers, which has been good for us so far. Something new we added this year is field mapping where we go out to the farm and set up all fields with boundaries, guidance lines, waterways and features that are needed. We also record topography to evaluate drainage issues and develop a drainage plan for customers, if needed.”

— Jonathan Hofstetter, Lowe & Young Inc., Wooster, Ohio

“Our company has a trade-up program. The customer gives us their out of date display, and we upgrade them to the new version. This opens the door for our customers to use the latest technology available for their precision farming needs. 

“We also generate yield maps for customers during this time of year. They can then decide if they would like to add rate and section control application capabilities to their existing equipment.”

— Lance Boelts, Grosshans Inc., Central City, Neb.