In the heat of planting, the last thing Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., wants to see is an idle customer. He shares the company’s motives and benefits for loaning precision equipment to strengthen farmer relationships and provide a competitive business advantage.
Precision Farming Dealer
- Slashing Inputs & Boosting Connectivity with New Precision Technology
- Selling the Future: A Precision Ag Leader’s Playbook for New Tech
- What Farmers Want from You: Solid Relationships, ROI & Ongoing Training



![[Technology Corner] A Big Step Forward for Interoperability & Data Sharing](https://www.precisionfarmingdealer.com/ext/resources/2025/12/12/A-Big-Step-Forward-for-Interoperability--Data-Sharing.webp?height=290&t=1765565632&width=400)