In the heat of planting, the last thing Mike Houghtaling, president of P&C Ag Solutions in Reese, Mich., wants to see is an idle customer. He shares the company’s motives and benefits for loaning precision equipment to strengthen farmer relationships and provide a competitive business advantage.
Precision Farming Dealer
- Getting Creative with Precision Technology in the Desert
- OEM Leaders Share Roadmap for Precision Growth
- Ag Autonomy’s ‘State of the State’



![[Technology Corner] Using Sensors to Measure Impact of ‘Soil Health Management’ Systems](https://www.precisionfarmingdealer.com/ext/resources/2026/07/24/Using-Sensors-to-Measure-Impact-of-Soil-Health-Management-Systems.webp?height=290&t=1784914811&width=400)