Connecting Technology and Agriculture is more than just a tagline for Heath Conklin and his team at Integrity Ag Group based in Murray, Ky. "We are in the connectivity business," he says. "It centers on the cellular RTK package we can deliver. We can use a single cell plan to send off telematics, file transfer data or vehicle data. We take data and turn it into useful information."
Many farmers still believe that they are required to purchase or subscribe to a separate network to access the necessary RTK corrections to achieve the accuracy they desire. Dealers like Integrity Ag Group, a certified reseller for Intuicom Inc., are challenging that proprietary strategy with technology that helps break the restrictions that farmers have had to contend with.
They are not alone in their pursuit of expanded functionality and flexibility. As an alternative to dealer-based radio networks, private companies like DigiFarm and MyWay RTK have been investing in reference stations that provide cellular RTK corrections at a fraction of the cost of investing in a base station or multiple subscription plans.
"We're a solution-based company, not a color-based company," says Conklin. "We don't care what color you have on your farm. If you've got a mixed fleet, you're our kind of guy. Intuicom's product strategy, and specifically their RTK Bridge-X, complements our business approach quite well. This partnership gives us access to technology that can help provide our customers additional options to efficiently access and use their data."
"Being a small, young company, first impressions are key to our success,” adds Conklin. "We can't afford to put shoddy products on the market. We need to have the best products available."