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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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On the Road to Agritechnica 2017 with NovAtel

TerraStar-C Correction Service – A Precise Fit for Drones or UAV Applications

NovAtel’s TerraStar Correction Service provides the accuracy and reliability farmers need. TerraStar-C is an advanced real-time satellite correction service that provides a high accuracy 5 centimeters (or 2 inches) 95% horizontal position on a NovAtel GNSS receiver
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Adapting to the Times

As I was driving back and forth between our office and warehouse a couple of weeks ago, there was a survey crew working along the highway. They had their RTK antenna in one hand, and their data logger in the other. And for the next few days, they continued to work on this stretch of highway doing a survey of elevation. And it got me to thinking about how all of us adopt technology, and specifically how quickly we do it.
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RTK for Everybody

As we are in the midst of putting our crop in this year, there are a few things that some of us take for granted. One of those is straight rows, which most any system can deliver.
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Better Advice for Selling RTK Subscriptions

2017 Precision Farming Dealer Summit — Roundtable #10
The phrase ‘accuracy is addicting’ is one many precision dealers use to describe the success they’ve had selling RTK subscriptions to farm customers.
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Smith Implement ‘Blows Up’ the Precision Ag Department

The precision manager of this 5-store dealership fired himself, reassigned the specialists to other departments and took away the safety net.
In an engaging session of the Summit, Matt Eldridge, director of aftermarket sales, Smith Implements, Greenfield, Ind., shared how their 5-store dealer group turned course and loaded up all its “precision chips” into traditional departments.
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