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I think it’s fair to say that innovation is a common trait among precision farming professionals whether its finding an original solution to equipment compatibility or crafting a service platform uniquely tailored to customer needs.

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But there are also those in the precision business who are calculated risk takers, looking to capitalize on niche opportunities before they reach the mainstream. At a time when many dealers are content to ride out the downturn in the ag economy with a conservative business approach, it may be hard to think this way.

But regardless of market conditions, or perhaps in spite of them, a willingness to recognize opportunities disguised as adversity is a valuable intuition, according to Jim Straeter, owner of New Holland Rochester, a 7-location dealership group based in Rochester, Ind.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Jim to share his experience and advice for creating a successful standalone precision farming business.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public