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Precision specialists pride themselves on being reliable and earning the respect of their customers. Having accompanied specialists on farm visits, most encounters begin and end with a handshake — and a visible trust reinforced by a job well done.

But precision specialists are often spread thin, selling and servicing technology. Building their dealership’s brand and reputation can be an organic process, and not necessarily a priority.

In an increasingly competitive field, specialists need to be effective marketers of their services, says Hannah Long, marketing manager at 4 Rivers Equipment in Greeley, Colo.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, we welcome Hannah to share keys and difficulties to effectively communicating a consistent marketing message for a precision department and why simplicity is a proven path to connecting with customers.

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Precision Farming Dealer's podcast series is brought to you by Farmers Edge.

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Farmers Edge, your partner in providing precision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at or call (952) 582-1398.


Intro Music: Squire Tuck - Rush to the Head
Interlude Music: Squire Tuck - Expressing One's Emotions in Public