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Even as the ag industry inches toward improved functionality across equipment brands, the ability to mix and match precision components is essential to improving farm customers’ machinery performance and productivity.

While farmers tend to be brand loyal with equipment, that’s not always the case with technology and superior service from specialists is often the deciding factor on choosing components.

But cross-compatibility continues to create headaches for precision farming technicians at a time when many are emphasizing service-based revenue growth.

Count precision specialist Dustin Christofferson, and South Dakota Wheat Growers among the retailers putting a priority on precision service. The 5,400 member farm cooperative and 2014 Precision Farming Dealer Most Valuable Dealership, generates 70% of is precision revenue from service offerings, billing out more than 4,000 hours per year.

But there are also service opportunities and challenges when it comes to used precision equipment as well. This is an area Jon Bickel, owner of Used Precision Ag Solutions in Fort Wayne, Ind., knows well.

Market conditions have increased the need and value of used precision technology and Bickel generates 90% of his revenue from sales and service of used hardware, retrofitting older technology with newer machinery.

In today’s Precision Farming Dealer podcast, brought to you by Farmers Edge, Dustin and Jon shares examples of their mix-and-match approach to overcoming compatibility obstacles and how it has provided a competitive edge for each of their businesses.

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The Precision Farming Dealer podcast is brought to you by Farmers Edge.

Farmers Edge, your partner in providing decision agriculture and independent data management solutions for your customers. Farmers Edge is proud to partner with dealers across the United States to unlock exceptional opportunities for their farm customers. Through innovative technology and field-centric tools, their whole-farm Smart Solution will strengthen your platform and enhance your customer relations. Grow the opportunities for your customers and become a representative for Farmers Edge. Visit us at http://www.farmersedge.ca/become-a-representative/ or call (952) 582-1398.

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