While we officially welcomed the new year this week, dealers began preparing for 2018 long before flipping the calendar to January.
This includes forecasting the most promising precision technologies to increase revenue in the coming year. Precision Farming Dealer recently asked dealers to identify their best precision bets, and the results ranged from expanding service offerings to new product lines.
Results of the poll showed agronomic and precision services lead the way as dealers’ best bet to increase precision revenue in the coming year, at 38%.
This was followed closely by planting technology at 31%. Visiting with an independent precision dealer in Iowa recently, he added Harvest International planter row units to his product line to complement and enhance sales of electric drives and hydraulic down force systems.
On the agronomic side, dealers are eyeing up opportunities to capitalize on “precision partnerships” on an acre-by-acre basis. Talking with one precision manager at a Midwest retailer, this includes annually reinforcing their agronomy-first approach to delivering precision services.
Rounding out the top 5 were application technology at 19%, GPS and guidance systems at 6% and used precision equipment, also at 6%.