Madison, Wis. — Midwestern BioAg (MBA) has launched a wholesale and ag retail sales strategy through an exciting new partnership with Vivid Life Sciences. Vivid has an extensive wholesale and ag retail distribution network and together the two companies will introduce the TerraNu Nutrient Technology products throughout the United States.

TerraNu is a revolutionary new approach to fertilizers. It provides a better way to feed crops and stimulate soil microbiology using TerraNu Nutrient Technology, a novel technology combining an active carbon base together with essential micro-nutrients, delivering the balanced mineral nutrients that plants need for optimal health and maximum performance.

In various university trials TerraNu has been shown to increase nutrient availability, enhancing plant uptake and leading to better early vigor, improved yields, higher quality and healthier profits.

The new ag retail strategy expands both MBA’s footprint and Vivid’s product offerings, creating what both companies call an ideal partnership.

“Midwestern BioAg is excited to partner with Vivid Life Sciences, expanding the reach of our TerraNu Nutrient Technology,” says Jim Krebsbach, vice president of sales with MBA.

“Vivid gains access to a transformative soil-health technology, and MBA gains exposure to Vivid’s vast network and sales and marketing experience. Our partnership will bring TerraNu Nutrient Technology to more farms more quickly than if either of us did it alone,” Krebsbach says.

“Our mission has always been to help farmers find the best nutritional enhancement and advanced physiological tools to grow their crops,” says Josh Krenz, CEO and strategic counsel of Vivid Life Sciences.

“Aligning with Midwestern BioAg to extend our portfolio of products that both agronomically perform and are made, in part, from processed agricultural waste materials, is a philosophy that is a natural fit for us. TerraNu technology will help growers see a greater profit and return on investment on their farms,” Krenz says.

For more information on TerraNu, including details from past trial results, visit