BROOKFIELD, Wis. — Now is the time to participate in Precision Farming Dealer’s 2025 Most Valuable Dealership program, recognizing North America’s premier precision farming operation. Now in its 13th year, this annual program recognizes the organization demonstrating the best in sales, service and support of precision farming technology.

Dealers, manufacturers and others are invited to participate by nominating top precision farming dealers from across North America. There is no limit to the number of nominations that individuals can submit. Note: Nominated dealers are not informed of who nominated them for the MVD award.

As selected by an independent, third-party panel of precision industry experts, the Most Valuable Dealership will be recognized in a cover story in the February 2025 print issue of Farm Equipment and receive a commemorative plaque to display in their dealership. The winner will also benefit from a special media campaign that lets local customers, and the community, know that they’re doing business with the finest precision farming dealer.

“We’ve seen a diverse group of North America’s premier precision dealers— independent, shortline, OEM and cooperative — already recognized in prior years,” says Noah Newman, technology editor of Precision Farming Dealer. “We feel it’s important to recognize the efforts of the most innovative dealers and share their success stories.”

To nominate a dealership for the 2025 program, click here, fill out the form below or contact Noah Newman at 262-777-2414 or by email at

You can also visit to read more about the past honorees of the Most Valuable Dealership program.

Nominate Your Favorite Precision Farming Dealers Now!