Cory Engen, ag data specialist, walks through the results of Crystal Valley’s winter 2017, day-long customer conference which recapped the growing season and highlighted key trial results. More than 300 current customers and prospects attended the free event, which walked attendees through the co-op’s analysis of everything from the correlation between planting date and yield to a cost-benefit breakdown of fungicide application.
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In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.
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