Johnson Tractor (Dealership of the Year Alumni Group) is on double duty at this year’s Summit, but this time the 3rd generation takes the stage to share what really happened as it entered a time of rapid growth. After holding steady at 4 stores for years, Johnson Tractor more than doubled its number of stores and added 5 locations between 2020 and 2021.

Cousins Patrick Johnson, inventory manager, and Kathryn Hesebeck, sales manager, both worked elsewhere before joining the family business. After interning with Case IH, Hesebeck spent 2 years in the OEM’s rotational development program, returning to the dealership in 2016. She leverages her 3rd-generation ag background and focuses on sales and client relationships. Johnson worked at Bunge and spent a year in its global rotational program before spending 3 years in Russia. He returned to the Johnson Tractor in 2020 and focuses on the group’s asset management.

Patrick Johnson

Patrick Johnson, Inventory Manager, Johnson Tractor

Kathryn Hesebeck

Kathryn Hesebeck, Sales Manager, Johnson Tractor

You’ll Learn:

  1. Bold and honest insights from the next generation on how to make a smooth transition from one generation to the next.
  2. The merits of insisting on family members work outside of the dealership before a return.
  3. What their dads did, and didn’t do, in the journey for prepared success.

To register for this dealer-only event visit

Click here to download the 2024 Dealership Minds Summit program.

The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Join the top farm equipment dealerships from around North America on August 6-7, 2024 in Madison, Wis., for two days of unrivaled learning and networking. Limited seats available.

Title Sponsors for the 2024 event are AgDirect,   Machinery Scope, IronSolutions by Fusable, AXON,   Dealer Information Systems Corporation (DIS),   TractorHouse,   VitalEdge Technologies, Basic Software Systems,   Associated Equipment Distributors (AED),   AgGuard,   Geringhoff, PTx Trimble ,   Agri Spray Drones, and LST Group.